From: Ziana Astralos (zianastralos@yahoo.com)
Date: Wed Dec 22 1999 - 14:18:35 MST
--- Phil <flick@populus.net> wrote:
> > Normally, I can't stand Wired. The current issue
> > exemplifies the reason for my opinion-- the table
> > of contents is on page 41. Most of the pages
> > before that were advertising, and the one
> > "article" before it was a montage of advertising
> > with prices and URLs worked into most of the
> > paragraphs.
>
> First thing I do with Wired is tear out everything
> before the table of contents. Ironic that a
> magazine geared at information-hungry technophiles
> is run by McLuhanites who think the medium is the
> message. Are they just lucky yahoos serving a market
> that isn't served by anything more suitable, or are
> they really onto some big market of wannabe-
> technophiles who failed math and like bright flashy
> colors?
>
> Phil Goetz
> flick@populus.net
>
"...just lucky yahoos serving a market that isn't
served by anything more suitable"? I agree entirely.
And as for the advertising? Well, notice how the
thickness of each issue gradually more than *doubles*
as the Christmas spendfest nears, and then goes back
down to its usual size afterward?
July99 (7.07) - 204 pages, TOC on pg 23, 2 in middle
Aug.99 (7.08) - 212 pages, TOC on pg 23, 2 in middle
Sep.99 (7.09) - 224 pages, TOC on pg 23, 2 in middle
Oct.99 (7.10) - 308 pages, TOC on pg 27, 2 in middle
Nov.99 (7.11) - 354 pages, TOC on pg 35, 2 in middle
Dec.99 (7.12) - 432 pages, TOC on pg 39, 4 in middle
Jan.00 (8.01) - 248 pages, TOC on pg 41, 2 in middle
And what do you think the extra pages are a lot more
ads than articles... Capitalizing on the season of
buying\H\H\H\H\H\H giving, just like so many others.
(As if there weren't already enough ads normally.) The
table of contents seems to be consistently moving
farther into the magazine (eventually it might end up
three pages from the end!), while they can't even get
through the table of contents without sticking a
two-page ad spread in the middle of it - and double
that for the December issue.
--- Ziana Astralos zianastralos@yahoo.com "To know recursion, you must first know recursion." __________________________________________________ Do You Yahoo!? Thousands of Stores. Millions of Products. All in one place. Yahoo! Shopping: http://shopping.yahoo.com
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