From: Emlyn O'regan (oregan.emlyn@healthsolve.com.au)
Date: Sun Dec 15 2002 - 18:32:06 MST
> Back in the sixties computers were huge installations
> that required
> their own rooms, power supplies, air conditioning, etc.
> Corporations sat up
> special computer committees to approve or disapprove
> purchases of computers
> and computer services.
> Then came the pocket calculators that might just as
> easily been called
> computers. When I asked why they were called calculators I
> was told it was a
> marketing ploy. If you called it a computer it would
> possibly have to go
> before the corporate computer committee to buy a single calculator.
> Ron h.
>
This still happens today. A note to software publishers... I've found myself
hampered in the past by having to go through approval processes to buy
software. However, I've always been able to buy a book, and install any
software that comes with it on the CD. When targeting government and maybe
corporate customers, you might be able to sneak in by bundling your software
as a book, with CDs included; this is true especially where you think the
interested parties will be smaller areas in organisations, maybe run by
technical people, that have their own budgets, but have to abide by
corporate wide restraints. This probably has it's limits however; I can
imagine that a 10K book that comes with 10 CDs and 3 months consulting and
installation might start to raise a few eyebrows...
Emlyn
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