Re: OT: Re: Wired

From: Christopher Whipple (crw@well.com)
Date: Mon Nov 18 2002 - 17:55:07 MST


That's actually what I was referring to. What I was getting at was
that I'd really like to know how much of the bandwidth I pull when I
read the news is for news content and how much is for external ad
content. Sorry if I wasn't clearer on that.

I suppose if I'm ever bored (ha!) on a rainy Sunday afternoon, I can
"Save As" to a few pages and sort through it. Maybe it'd be more fun
to write a script to automate it using wget and perl... Hmm...

:)

-crw.

On Monday, November 18, 2002, at 07:34 PM, Ziana Astralos wrote:

> (11/18/2002 15:42) Christopher Whipple <crw@well.com> wrote:
>> ...
>> On a more thoughtful note, I wonder if any studies have been done of
>> online news sources for the amount of bandwidth they use for content
>> vs. advertising.
>> ...
>
> In many cases, the actual advertisements are provided from an outside
> source, such as DoubleClick, rather than the host of the original web
> page/s, such as the New York Times or Wired. The main content host then
> only includes a small amount of code in each of their pages to insert
> the ad from the outside provider. So since the vast majority of ad
> bandwidth doesn't go through the content host, such a study could
> potentially provide a rather skewed picture. Looking at it from the
> client end, i.e. what percentage of the average user's bandwidth is
> spent loading advertisements, would probably be more accurate.
>
> --
> Aumentar!
> Onward,
> Ziana Astralos - ziana@extrotech.net - http://www.extrotech.net/
> GCS/MC/IT/L/O d- s-:- a? C++++ W+++ K++ UL w+ M-- PS+++ PE Y+ DI++++
>



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