From: Ziana Astralos (ziana@extrotech.net)
Date: Mon Nov 18 2002 - 17:34:55 MST
(11/18/2002 15:42) Christopher Whipple <crw@well.com> wrote:
> ...
> On a more thoughtful note, I wonder if any studies have been done of
> online news sources for the amount of bandwidth they use for content
> vs. advertising.
> ...
In many cases, the actual advertisements are provided from an outside
source, such as DoubleClick, rather than the host of the original web
page/s, such as the New York Times or Wired. The main content host then
only includes a small amount of code in each of their pages to insert
the ad from the outside provider. So since the vast majority of ad
bandwidth doesn't go through the content host, such a study could
potentially provide a rather skewed picture. Looking at it from the
client end, i.e. what percentage of the average user's bandwidth is
spent loading advertisements, would probably be more accurate.
-- Aumentar! Onward, Ziana Astralos - ziana@extrotech.net - http://www.extrotech.net/ GCS/MC/IT/L/O d- s-:- a? C++++ W+++ K++ UL w+ M-- PS+++ PE Y+ DI++++
This archive was generated by hypermail 2.1.5 : Wed Jan 15 2003 - 17:58:13 MST