From: Mike Lorrey (mlorrey@yahoo.com)
Date: Mon Nov 18 2002 - 13:54:07 MST
--- Christopher Whipple <crw@well.com> wrote:
> I hate the fact that Wired separates its articles into pages. It
> seems the only reason for this is for the ad revenue. Their online
> articles
> aren't long enough to justify this by claiming "separate pages means
> reduced load time" -- because most of the bandwidth goes to graphical
> ads.
> But why? Why does Wired separate small articles into two or three
> pages?
Some browsers won't load a whole page until it has gotten, in fact, the
whole page. While this isn't much of a biggie for something only
1000-5000 words long, as most wired articles are, enough are
significantly longer that it's unreasonable to ask for it all in one
gulp.
Contrary to popular belief, the whole country is not on high bandwidth
access yet, only a significant minority is. Part of this is the
affordability of the consumer, and part is the availability.
And, you are right to a degree, the other reason they do so is to
increase the number of ads you are exposed to. The fact is that the
average web page displays significantly less ads than a person would
normally see while scanning through a magazine looking for good
articles, and ad revinues are the name of the game, especially for
publications which do not charge the consumer, like online magazines.
Many browsers allow you to toggle off graphics. If you can do so, and
want to, then fine. Reserve your ire then for something you have no
control over instead of wasting our bandwidth with a rant on something
you do have control over.
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