From: Elizabeth Childs (echilds@linex.com)
Date: Thu Sep 23 1999 - 02:35:35 MDT
> At 05:41 PM 9/20/99 +0200, Anders wrote:
> >Any ideas of what this
> >new stuff could look like?
Anybody see those new Sprite commercials which combine hip hop and Japanese
imagery, with a little Hong Kong movie style thrown in? I think they're
very striking, and very modern. They take two very sophisticated,
technologically advanced cultures that are extremely disparate and combine
them in an interesting way.
I see more and more of this kind of internationalization of American popular
culture. Some of it is strikingly successful (there was a wonderful MTV ad
recently that used Indian imagery) and some of it seems very forced (Madonna
as a geisha?)
If those Sprite ads had aired ten years ago, the audience might not have
understood what they were seeing. But today's audiences are more culturally
literate - the kids in Iowa who watch MTV probably have at least a glancing
familiarity with Anime, Jackie Chan and Tupac Shakur that makes the
synthesis more comprehensible to them.
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