From: Martin Pericles Anso (martinanso@xtra.co.nz)
Date: Fri May 21 1999 - 14:11:32 MDT
Regarding Mark's comments about the message of an ad getting lost in the
noise (visuals, celebrity endorser, etc.), this is a common problem in
advertising. Saatchi & Saatchi are probably the archtypical ad agency
re putting creativity over strategy (ie, getting the message across).
Same with the Diesel (Jeans) ads - they look cool, but unless you've
followed them closely, what are they promoting?
Marchie
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