From: Bobby Whalen (organix@hotmail.com)
Date: Sat Jul 12 1997 - 13:05:40 MDT
On Sat, 12 Jul 1997 Guru George writes:
>
>Excellent post! I would also add that when people whinge about
>'marketing' they forget that included in the price they pay is how
>much it cost the company to bring the product to their attention and
>make it easy to buy. In fact, when you hear those stories about the
>poor widdle company that had a great product but got beaten by the
>bastards that had better marketing, what is being blanked out is >that,
since advertising is part of the company's job and part of what >you
actually pay for, the poor widdle company was just crap at doing >its
job.
>
>i.e. the physical or conceptual item bought may have been ok, so the
>poor widdle company did half their job well, but they didn't do the
>other half very well: making it easy for you to buy it, so you knew it
>was available and easy to buy when you needed it.
>
Your observations are interesting and accurate. The way John Clarke and
yourself have presented it, Free-Market Economics seems to favor
Marketing excellence over Technological superiority.
As an Extropian, this is disconcerting to say the least!
Bobby Whalen
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