From: Fred Moulton (moulton@moulton.com)
Date: Mon Dec 02 1996 - 10:06:10 MST
I suggest we all slow down and think real hard about "media attack" and
other related items. A poorly designed "media attack" can cause far
more harm than good.
There is a reason why people who work in marketing and media relations
make good salaries. A media campaign needs to be well planned with
a set of clear goals and objectives as part of an overall positioning
strategy. I am concerned about any "media attack" plan that starts off
with finding out the geographic location of the subscribers to an
email list.
Fred
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