From: Ziana Astralos (zianastralos@yahoo.com)
Date: Sat Jul 15 2000 - 13:39:17 MDT
--- GBurch1@aol.com wrote:
> ...
> One need only look at the ruinously expensive fiasco
> of Iridium to know that this is not true. Prior
> examples, from the Edsel to "New Coke," abound.
The book "Positioning: The Battle For Your Mind",
although first published in 1981, gives excellent and
imho still very relevant examples and studies of such
'marketing disasters' as those.
http://www.amazon.com/exec/obidos/ASIN/0446347949/
Onward,
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