[p2p-research] Fwd: New from HBR: The New Capitalist Manifesto

[Michel Bauwens]

---------- Forwarded message ----------
From: Richard Poynder <richard.poynder at btinternet.com>
Date: Wed, Jan 5, 2011 at 1:40 AM
Subject: New from HBR: The New Capitalist Manifesto
To: michelsub2004 at gmail.com


*The New Capitalist Manifesto*

*by Umair Haque*

* *

* *

*“Umair Haque understands better than anyone an economy built on new rules
and realities, and explains how to survive and succeed in it.”*  *Jeff
Jarvis, author, What Would Google Do?*



*“*The New Capitalist Manifesto* is an engaging call to arms, one that
argues for a more creative and innovative approach to both social and
economic change. Umair Haque is an audacious thinker whose ideas not only
challenge the status quo, but point the way to more lasting prosperity.”*
*Richard Florida, Director, Martin Prosperity Institute at the Rotman School
of Management, and author, The Great Reset*

* *



Welcome to the worst decade since the Great Depression. Trillions in
financial assets and shareholder value destroyed; worldwide GDP stalled; new
jobs scarce. But this isn’t your ordinary recession. It’s evidence that our
economic institutions are obsolete—a set of ideas inherited from the
industrial age that no longer work for business, people, society, or the
future.



In *The New Capitalist Manifesto: Building a Disruptively Better
Business *(January
4, 2011), economic strategist Umair Haque lays out a new vision. Haque’s
stirring call for "constructive capitalism" argues that business as usual
has outgrown the old paradigm of short-term growth, competition at all
costs, adversarial strategy, Dilbert-esque jobs, and pushing costs onto
future generations.* *He argues that these and other outworn assumptions are
good for creating only “thin” value – gains that are largely illusory, and
produce diminishing returns every year.


It doesn’t have to be this way. For companies seeking “thick” value –
enduring, meaningful, sustainable advantage that truly makes society better
off – Haque details five new cornerstones of prosperity in the 21st Century:



·         *Loss Advantage:** From value chains to value cycles*

·         *Responsiveness:** From value propositions to value conversations
*

·         *Resilience:** From strategy to philosophy*

·         *Creativity:** From protecting a marketplace to completing a
marketplace*

·         *Difference:** From goods to betters*



According to Haque, a handful of companies, big and small, old and new, from
all corners of the globe, are already rising to the challenge. In this
do-or-die manifesto Haque makes a passionate case for *every *company to
follow their lead.



*THE AUTHOR:  Umair Haque *is the Director of the Havas Media Lab, a global
research institute based in London, New York, and Barcelona, founded
Bubblegeneration, an agenda-setting economic advisory boutique, and is a
long-time blogger at hbr.org. He has appeared on MSNBC, CNN, and the BBC.



*THE BOOK:  **The New Capitalist Manifesto* is published by Harvard Business
Review Press. Publication Date: January 4, 2011 ISBN: 9781422158586, £19.99/
€ 24.99; Hardback



*CONTACT: *For media review copies, author interviews, artwork or excerpt
permissions, please contact Sally Ashworth, Publicist, McGraw-Hill
Professional, Shoppenhangers Road, Maidenhead, Berkshire, SL6 2QL, UK  tel:
+44 (0)1628 502 557   mobile: +44 (0) 7966 649 683
sally_ashworth at mcgraw-hill.com


------------------------------



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