[p2p-research] Raise Your Album Price To $111 By Giving It Away

[Ryan]

  Sent to you by Ryan via Google Reader: Raise Your Album Price To $111
By Giving It Away via Giles Bowkett by Giles Bowkett on 2/28/10
The study compiles responses from 1384 random fans who opted into the
databases of eight artists inside the MCN network. It studies behavior
over a two year period. Top level findings show that the average fan
email address is worth $111 per year in artist revenue both online and
off.



In 2008, Reznor gave away NIN’s album The Slip in exchange for fans’
email addresses. Coldplay did the same with their album Left Right Left
Right Left in 2009.

A new full-length album costs about $14.99. The average fan email
address is worth $110 yearly.
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