[p2p-research] Fwd: Monkeys with Typewriters: Myths and realities of social media at work

Thu Jan 7 07:14:12 CET 2010

---------- Forwarded message ----------
From: Matthew Fairtlough <matthew at triarchypress.com>
Date: Thu, Jan 7, 2010 at 1:07 PM
Subject: Monkeys with Typewriters: Myths and realities of social media at
work
To: michelsub2004 at gmail.com

<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Fwww.triarchypress.com>

 Monkeys With Typewriters: Myths and realities of social media at work‘Social
media is not about technology. It’s about people, relationships and
conversations. The Web is the enabler.’ *Jemima Gibbons*

The creative and disruptive potential of the internet and the emerging power
of social media has never been more apparent. Social media play a vital role
in a global transformation where media are no longer merely for mass
consumption but also for production by large numbers of ordinary people.
This applies both in the workplace and the marketplace. Leaders of
successful organisations need to take this into account as, far from being a
passing fad, social media are here to stay.

*Monkeys With Typewriters*<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Ftriarchypress.co.uk%2Fpages%2FMonkeys_with_Typewriters.htm>thoroughly
debunks the idea that social media are an amateurish distraction
for today’s organisations. It addresses their true impact on the workplace,
asking and answering questions such as:

   - What are the risks and benefits of increasingly open systems?
   - Can social tools improve working practices?
    - What can managers do to ensure a smooth transition to a more
   innovative, collaborative working environment?
    - How can managers adapt to the erosion of executive power in the new,
   more porous business environment?

If you'd like to dive straight into the book you can preview it now on
scribd<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Fwww.scribd.com%2Ffull%2F22755275%3Faccess_key%3Dkey-tc2lezz7muip3plj1b>
.

 <http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Ftriarchypress.co.uk%2Fpages%2FMonkeys_with_Typewriters.htm>
 *Monkeys With Typewriters* is distilled from interviews with more than 50
thought leaders in the social web: executives at Google, Yahoo and
Salesforce; developers at MySpace and Microsoft; and web pioneers like Tim
O'Reilly and Craig Newmark. It is packed with insights from CEOs of small,
savvy start-ups, as well as lessons from senior staff from multinationals
like British Telecom, Ford, IBM and Shell.

Jemima identifies a series of social media best practices for organisations,
which are presented as a practical framework, to be actively applied to
create happier, more productive organisations. The glossary of 150+ key
terms will be especially useful for newcomers to social media and also
provides valuable reference material for the more experienced.
 This book offers a practical and thought provoking perspective on the
impact of social media in the workplace, that will be illuminating for
social media lovers and skeptics alike. It will also prove to be an
essential resource for those wishing to understand or develop the use of
social media within their organisation.

 *"A timely and thoughtful reflection on how the social web is developing in
London, both online and off"*
*Lloyd Davis, Founder, Tuttle Club*

 *"Great insights into past and present notions of what it takes to be a
leader"*
*David Wilcox, Social Reporter*

 *"Jemima's book captures the zeitgeist"*
*Joanne Jacobs, Social Media Expert Consultant*

*"a stunning novelistic approach to social computing"*
*Luiz Suarez, IBM*
* *
More reviews and
comments<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Fwww.triarchypress.com%2Fpages%2FMonkeys_with_Typewriters_reviews.htm>
* *
*Monkeys with Typewriters is available from the Triarchy Press online
bookshop<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Fwww.triarchypress.com%2Fpages%2FMonkeys_with_Typewriters.htm>at
the special offer price of £18
*
* *
*About the Author
*Jemima Gibbons co-founded consultancy iKnowHow in 2002 to promote digital
innovation and enterprise within the creative industries. She has worked on
strategy for Fulcrum TV, Skillset, CSV Media, RDF Media and Women in Film &
Television, and has produced events and workshops for the UK Film Council,
Skillset and Pact. She teaches at Masters level on leadership and creative
entrepreneurship, most recently at Kings College London and Cass Business
School. She is a Fellow of the RSA (recently elected to its Fellowship
Council), a founding member of The Hospital club and co-founder of the
creative business network, Cass Creatives. *

SOL-UK event - Workshop and seminar with Jemima Gibbons
*Wednesday, 20th January 2010, 6.45pm to 8.30pm at OneAlfredPlace, 1 Alfred
Place, London WC1E 7EB

This seminar and workshop with Jemima Gibbons will explore how social media
(web 2.0) is not only profoundly influencing the way we play but also
dictating how we work and innovate. Jemima will also introduce *Monkeys with
Typewriters *and will be signing copies. More details can be found on
the SOL-UK
website<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Fwww.sol-uk.org%2Fevent%2F2010%2Fsol_uk_seminar_and_workshop_jemima_gibbons>
.*

REGISTRATION  Please email anndavid1 at hotmail.com as soon as possible if you
wish to attend
*
 ------------------------------
*<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Ftriarchypress.co.uk%2Ftelluswhatyouthink%2Findex.htm>
*
*
Our new titles all feature the line ‘tell us what you think’. Our blog
covers all aspects of organisation – its design, management and
development.  So,
visit our blog<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Ftriarchypress.blogspot.com%2F2009%2F12%2Fideal-working-environment.html>,
see what’s being said and join the discussion.
*
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*About Triarchy Press*
*Triarchy Press*<http://click.icptrack.com/icp/relay.php?r=11844980&msgid=5434371&act=CH3A&c=43399&destination=http%3A%2F%2Fwww.triarchypress.com%2F>is
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*T:* 01297 631456 ~ Intl: +44 1297 631456
matthew at triarchypress.com <mail at triarchypress.com> ~
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*

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