[p2p-research] Report: Virtual currency No. 1 digital goods purchase

[Ryan]

  Sent to you by Ryan via Google Reader: Report: Virtual currency No. 1
digital goods purchase via Software, Interrupted by Dave Rosenberg on
9/14/09

New research from video game market research firm VGMarket sponsored by
Playspan reveals that gamers are actively making purchases to enhance
their gaming experience, with free-to-play games leading the way to
monetization. Playspan is a provider of monetization and payment
solutions for games and virtual worlds.

Three out of four virtual goods buyers purchased in-game currency in
the last 12 months and spent approximately $50 each. This statistic is
interesting to me as I am always surprised when users buy in to
currency that only works on one site. But, I suppose if it's the only
option then you will eventually give in.

Of further interest in the report is the fact that free-to-play games
may actually be monetizing better than MMOs (massive multiplayer online
games) and social networks.
- 58 percent made purchases in free-to-play (F2P) games over the last
12 months.
- 34 percent made purchases in MMOs.
- 23 percent made purchases in social network games.
- The average respondent is currently playing three online games and 80
percent report buying digital goods for their own use while 20 percent
said they purchase for gifts.
...
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