[p2p-research] Fwd: CROSSTALKS energy efficiency workshop on Attitude, Design & Action, Brussels, Sept 11 2009 with Alex Laskey, president of Positive Economy

Tue Aug 11 06:48:38 CEST 2009

---------- Forwarded message ----------
From: VUB CROSSTALKS <crosstalks at vub.ac.be>
Date: Mon, Aug 10, 2009 at 8:45 PM
Subject: CROSSTALKS energy efficiency workshop on Attitude, Design & Action,
Brussels, Sept 11 2009 with Alex Laskey, president of Positive Economy
To: crosstalks at vub.ac.be

(Ndl versie onderaan)
*Announcement:*
*Attitude, Design & Action: interplay between individual behavior, political
will and energy efficient incentives *

On Sept 11th, 2009, VUB CROSSTALKS  organises its 5th workshop on Energy
Efficiency with the wellknown US campaigner Alex Laskey as invited speaker.
Alex Laskey is one of President Barack Obama’s personal energy advisors and
founder of the American company Positive Energy. “To have a president who is
as committed as he is to changing the way we produce and use energy in this
country will have terrific implications for us” said Laskey in an interview
with the US blog POLITICO after his latest meeting with president Obama in
the beginning of July.

The only thing that we get that's personalized about our home energy use is
a bill from the utility. The bill is effectively inscrutable, Alex Laskey
and his colleagues reasoned, so they started approaching utility companies
with an idea on how to breed a better informed and aware energy customer.
The result was a program that grades customers and their consumption habits
on a smiley-face scale on their utility bills. On top of that, consumption
reports allow customers to see if they are using more or less energy than
their neighbours. Companies that implemented the program in the US reported
considerable drops in energy consumption. This year Laskey estimates that
his company alone will decrease energy consumption by 25 million dollars and
that on a national level, there is an opportunity to save 4 to 5 billion
dollars.

During his talk,  Alex Laskey will elaborate on Positive Energy’s method and
impact to engage individual consumers in global and corporate energy
saving. The rest of the workshop’s program deals with pilot projects and
effective actions on the level of mobility, design and positive economy.
Confirmed speakers are: Joeri De Ridder (AVERE, Greenmobil, BE), Jan Van Mol
(Addict Lab, BE), Olle Dierks (Interactive Institute, SE). The event will be
chaired by Alok Nandi (Founder of Architempo and Pecha Kucha Night Brussels)
and Gerrit-Jan Schaeffer (Director of Innovation & Renovation at VITO).

After the workshop, participants get the opportunity to visit the expo
Visual Voltage by the Interactive Institute of Sweden at the occasion of
Design September 2009.

Partners: Brussels Capital Region, VUB CROSSTALKS, Flanders District of
Creativity, VITO, UGENT, IBBT, 3E and BURO.
Event partners: Interactive Institute Sweden, Swedish Embassy in Brussels,
Modo Bruxellae and the Sustainable Energy Europe Campaign.
More info and registration on http://crosstalks.vub.ac.be.

*PRACTICALITIES - Attitude, Design & Action. From Energy Efficient Pilot
Projects to Energy Effective Action.*
*Date*: Friday September 11, 2009. From 9:00 AM to 2:00 PM
*Location*: De Markten - Oude Graanmarkt 5 Place du Vieux Marché aux Grains
 – 1000 Brussels
*Extra:* Visit to the Visual Voltage expo from 2:00 PM – Kanselarijstraat
19, Brussels
*Registration* (lunch included): fee is 80 euro (general)/20 euro (students
and NGO-members). Register online at http://crosstalks.vub.ac.be
*Contact*: Marleen Wynants, marleen.wynants at vub.ac.be or 02 629 1005
------------------------------------------------------------------------------------------------------------------
*Aankondiging:*
*Attitude, design & ondernemen: interactie tussen politiek initiatief,
individueel gedrag en energie-efficiënte incentives. *

Op 11 september 2009 organiseert VUB CROSSTALKS een 5de workshop over
energie efficiëntie met de Amerikaanse duurzaamheidsexpert Alex Laskey als
gastspreker. Alex Laskey is één van President Obama’s persoonlijke
energieconsulenten en medeoprichter van het bedrijf Positive Energy. “To
have a president who is as committed as he is to changing the way we produce
and use energy in this country will have terrific implications for us” liet
Laskey weten in een interview met VS-blog POLITICO na zijn laatste gesprek
met Obama in juli.

De enige gepersonaliseerde informatie die wij ontvangen over ons
energieverbruik thuis is een moeilijk te doorgronden factuur van het
nutsbedrijf, zo stelden Alex Laskey en zijn collega’s vast.  Ze ontwikkelden
daarop een nieuwe communicatiestrategie voor nutsbedrijven om consumenten
meer betrokken en bewust te maken van hun energieverbruik. Het resultaat is
een communicatieprogramma dat energieconsumenten en hun verbruiksgewoonten
op basis van een smiley-graadmeter evalueert en taxeert. Nieuw is ook dat
klanten in het verbruikersoverzicht kunnen zien of zij meer of minder
energie verbruiken dan hun buren. Amerikaanse bedrijven die de nieuwe
communicatiestrategie implementeerden spreken van een aanzienlijke daling in
verbruik. Dit jaar alleen al schat Laskey dat zijn bedrijf een
energievermindering ter waarde van 25 miljoen dollar kan realiseren en dat
er op nationaal niveau zelfs tot 4 à 5 miljard kan bespaard worden. Laskey
zal in zijn lezing de methodologie en impact van zijn bedrijf Positive
Economy verder toelichten met de focus op het engagement van de individuele
consument in globale en bedrijfsmatige energiebesparingstrajecten.

De workshop biedt verder enkele casestudies en best practices in
 mobiliteit, design en positieve economie. Bevestigde sprekers zijn Joeri De
Ridder (AVERE, Greenmobil, BE), Jan Van Mol (Addict Lab, BE) en Olle Dierks
(Interactive Institute, Zweden).  Event voorzitters zijn Alok Nandi
(stichter van Architempo Design en van de Brusselse Pecha Kucha Nights) en
Gerrit-Jan Schaeffer (Directeur innovation & Renovation bij VITO). Na de
workshop wordt een bezoek gebracht aan de expo Visual Voltage, georganiseerd
door het Zweedse Interactive Institute ter gelegenheid van Design September
2009.

Partners: Brussels Capital Region, VUB CROSSTALKS, Flanders District of
Creativity, VITO, UGENT, IBBT, 3E and BURO.
Event partners: Interactive Institute Sweden, Swedish Embassy in Brussels,
Modo Bruxellae en the Sustainable Energy Europe Campaign.
Voor meer informatie en registratie:  http://crosstalks.vub.ac.be

PRAKTISCH - Attitude, Design & Action. From Energy Efficient Pilot Projects
to Energy Effective Action.
*Date*: Friday September 11, 2009. From 9:00 AM to 2:00 PM
*Location*: De Markten - Oude Graanmarkt 5 Place du Vieux Marché aux Grains
 – 1000 Brussels
*Extra*: Visit to the Visual Voltage expo from 2:00 PM – Kanselarijstraat
19, Brussels
*Registration* (lunch included): fee is 80 euro (general)/20 euro (students
and NGO-members). Register online at http://crosstalks.vub.ac.be
*Contact:* Marleen Wynants, marleen.wynants at vub.ac.be of 02 629 1005

---------------------------------------------
*About CROSSTALKS*
Increasing complexity in the many levels of the scientific realm demands for
a strategic long term approach based on more shared responsibility, a more
efficient knowledge exchange and the establishment of common goals.
CROSSTALKS, the university and industry network of the Vrije Universiteit
Brussel is one of the tools bridging gaps. As a neutral platform, it
operates from a bottom-up and interdisciplinary approach. Through thematic
encounters - congresses, workshops, publications and Pecha Kucha Nights -
CROSSTALKS aims at creating an open and constructive exchange between all
stakeholders in society, beyond institutional and societal borders.
Academics as well as CEO’s, creative entrepreneurs, politicians, artists,
architects and not-for-profit organisations are engaging in the CROSSTALKS
networking concept.

*About Alex Laskey, President, Founder, Positive Energy *
Laskey’s expertise is in marketing and policy. Most recently he worked on
several statewide ballot measures on environmental issues with the public
opinion research and political strategy firm of Fairbank, Maslin, Maullin,
and Associates (FMMA). While at FMMA, Laskey provided strategic consulting
for The Nature Conservancy, The Trust for Public Land, The League of
Conservation Voters, and the Sacramento Area Flood Control Agency.
Previously, Laskey managed a high profile campaign for the California State
Assembly and ran other local and state campaigns. Laskey has worked in the
White House and on two presidential campaigns. Before turning to politics
and policy, Laskey worked as the director of new business for The Romann
Group, a New York-based advertising agency where he identified, pursued and
signed on over $50 million in business from consumer-facing clients
including Citibank, Echostar – Dish Network, Priceline, Time Warner Cable,
and AT&T.
Alex Laskey received his B.A. in History of Science from Harvard University
where he received a Ford Foundation Grant for his research on the
environmental history of the American West.

*About Visual Voltage*
http://www.visualvoltage.se/

Sara ENGELEN
R&D Technology Transfer Interface & CROSSTALKS
Vrije Universiteit Brussel
Pleinlaan 2 ⎮ 1050 Brussel
+32 2 629 22 18 ⎮ sengelen at vub.ac.be

http://www.vubtechtransfer.be
http://crosstalks.vub.ac.be
P   before printing this email, think about the environment

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