[p2p-research] why social advertising doesn't work

[Josef Davies-Coates]

BTW, for those who haven't heard about this yet, in Sao Paulo they've
decided to reclaim a bit of their commons and to ban all billboards.

I read about it here:
http://www.environmentalgraffiti.com/business/sao-paulo-no-logo/211

Enjoy!

Josef.

On 17/02/2008, Stan Rhodes <stanleyrhodes at gmail.com> wrote:
>
> I've written what is basically a reply to this here:
> http://relentlesslycritical.blogspot.com/2008/02/advertising-is-waste.html
>
> I swear, it's the elephant in the room.  I like elephants.
>
> -- Stan
>
> On Feb 13, 2008 7:55 PM, Samuel Rose <samuel.rose at gmail.com> wrote:
>
> > I think the basic insight stems from the fact that the average person
> > sees well over a thousand advertising messages a day (I can give reference
> > to this number if needed)
> >
> > So, people tend to tune out ads, block them from their field of vision
> > (if not literally blocking them as Joseph does)
> >
> > For a while, perhaps 7-8 years ago, search/text advertising seemed to
> > work. But ultimately people tuned this out, too.
> >
> > Part of what the article is talking about is how these big moneyed
> > companies are buying audiences by way of buying up each other, or cutting
> > deals. They think they are buying users, like the Microsoft/Yahoo deal, this
> > article you link to speculates that maybe Microsoft is interested in Yahoo
> > because MS can "buy" users for it's "Live" web platform products, for
> > instance, to counter Google's threat to them, where Google is making useful
> > free web applications available that have people throwing out their Desktop
> > MS apps in favor of Google Web-enabled offerings.
> >
> > The author also seems to be speculating that what MS and some others
> > (Myspace, etc) are missing is the social protocol in platforms like Twitter
> > and Facebook, where "gangs" of people can create mutually agreed upon
> > message passing channels around different interests (both in twitter
> > "follow/follow", and in Facebook super walls, both of wich can produce email
> > messages). The author of the article you linked to is saying that these
> > mutual social contract channels are where many people's attentions are most
> > strongly focused, and where influence is real, online. Mostly because people
> > have the transparency of knowing who info comes from via ongoing
> > relationships. So, *most people will only bother to pass messages in
> > these channels when they really actually like and care about what they are
> > talking about*. Otherwise, it can often be possible to see "marketing"
> > based motives in these channels.
> >
> > On Feb 13, 2008 6:22 PM, Michel Bauwens <michelsub2004 at gmail.com> wrote:
> >
> > > Hi Sam,
> > >
> > > I think this is an important commentary here
> > > http://gesturelab.com/?p=113, but I'm not sure I understand is, I'm
> > > hoping you can translate this for the lesser gifted?
> > >
> > > Michel
> > >
> > > --
> > > The P2P Foundation researches, documents and promotes peer to peer
> > > alternatives.
> > >
> > > Wiki and Encyclopedia, at http://p2pfoundation.net; Blog, at
> > > http://blog.p2pfoundation.net; Newsletter, at
> > > http://integralvisioning.org/index.php?topic=p2p
> > >
> > > Basic essay at http://www.ctheory.net/articles.aspx?id=499; interview
> > > at
> > > http://poynder.blogspot.com/2006/09/p2p-very-core-of-world-to-come.html
> > > BEST VIDEO ON P2P:
> > >
> > > http://video.google.com.au/videoplay?docid=4549818267592301968&hl=en-AU
> > >
> > > KEEP UP TO DATE through our Delicious tags at
> > > http://del.icio.us/mbauwens
> > >
> > > The work of the P2P Foundation is supported by SHIFTN,
> > > http://www.shiftn.com/
> > >
> >
> >
> >
> > --
> > Sam Rose
> > Social Synergy
> > Tel:+1(517) 639-1552
> > Cel: +1-(517)-974-6451
> > AIM: Str9960
> > Linkedin Profile: https://www.linkedin.com/in/samrose
> > skype: samuelrose
> > email: samuel.rose at gmail.com
> > http://socialsynergyweb.com/services
> > http://blog.socialsynergyweb.com
> >
> > Related Sites/Blogs/Projects:
> > OpenBusinessModels: http://socialsynergyweb.net/cgi-bin/wiki/FrontPage
> > http://p2pfoundation.net
> > http://blog.p2pfoundation.net
> > http://www.cooperationcommons.com
> > http://barcampbank.org
> > http://communitywiki.org
> > Information Filtering:
> > http://ma.gnolia.com/people/srose/bookmarks
> > http://del.icio.us/srose
> > http://twitter.com/SamRose
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-- 
Josef Davies-Coates
07974 88 88 95
http://uniteddiversity.com
Together We Have Everything
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