[p2p-research] why social advertising doesn't work

[Stan Rhodes]

I've written what is basically a reply to this here:
http://relentlesslycritical.blogspot.com/2008/02/advertising-is-waste.html

I swear, it's the elephant in the room.  I like elephants.

-- Stan

On Feb 13, 2008 7:55 PM, Samuel Rose <samuel.rose at gmail.com> wrote:

> I think the basic insight stems from the fact that the average person sees
> well over a thousand advertising messages a day (I can give reference to
> this number if needed)
>
> So, people tend to tune out ads, block them from their field of vision (if
> not literally blocking them as Joseph does)
>
> For a while, perhaps 7-8 years ago, search/text advertising seemed to
> work. But ultimately people tuned this out, too.
>
> Part of what the article is talking about is how these big moneyed
> companies are buying audiences by way of buying up each other, or cutting
> deals. They think they are buying users, like the Microsoft/Yahoo deal, this
> article you link to speculates that maybe Microsoft is interested in Yahoo
> because MS can "buy" users for it's "Live" web platform products, for
> instance, to counter Google's threat to them, where Google is making useful
> free web applications available that have people throwing out their Desktop
> MS apps in favor of Google Web-enabled offerings.
>
> The author also seems to be speculating that what MS and some others
> (Myspace, etc) are missing is the social protocol in platforms like Twitter
> and Facebook, where "gangs" of people can create mutually agreed upon
> message passing channels around different interests (both in twitter
> "follow/follow", and in Facebook super walls, both of wich can produce email
> messages). The author of the article you linked to is saying that these
> mutual social contract channels are where many people's attentions are most
> strongly focused, and where influence is real, online. Mostly because people
> have the transparency of knowing who info comes from via ongoing
> relationships. So, *most people will only bother to pass messages in these
> channels when they really actually like and care about what they are talking
> about*. Otherwise, it can often be possible to see "marketing" based
> motives in these channels.
>
> On Feb 13, 2008 6:22 PM, Michel Bauwens <michelsub2004 at gmail.com> wrote:
>
> > Hi Sam,
> >
> > I think this is an important commentary here
> > http://gesturelab.com/?p=113, but I'm not sure I understand is, I'm
> > hoping you can translate this for the lesser gifted?
> >
> > Michel
> >
> > --
> > The P2P Foundation researches, documents and promotes peer to peer
> > alternatives.
> >
> > Wiki and Encyclopedia, at http://p2pfoundation.net; Blog, at
> > http://blog.p2pfoundation.net; Newsletter, at
> > http://integralvisioning.org/index.php?topic=p2p
> >
> > Basic essay at http://www.ctheory.net/articles.aspx?id=499; interview
> > at
> > http://poynder.blogspot.com/2006/09/p2p-very-core-of-world-to-come.html
> > BEST VIDEO ON P2P:
> > http://video.google.com.au/videoplay?docid=4549818267592301968&hl=en-AU
> >
> > KEEP UP TO DATE through our Delicious tags at
> > http://del.icio.us/mbauwens
> >
> > The work of the P2P Foundation is supported by SHIFTN,
> > http://www.shiftn.com/
> >
>
>
>
> --
> Sam Rose
> Social Synergy
> Tel:+1(517) 639-1552
> Cel: +1-(517)-974-6451
> AIM: Str9960
> Linkedin Profile: https://www.linkedin.com/in/samrose
> skype: samuelrose
> email: samuel.rose at gmail.com
> http://socialsynergyweb.com/services
> http://blog.socialsynergyweb.com
>
> Related Sites/Blogs/Projects:
> OpenBusinessModels: http://socialsynergyweb.net/cgi-bin/wiki/FrontPage
> http://p2pfoundation.net
> http://blog.p2pfoundation.net
> http://www.cooperationcommons.com
> http://barcampbank.org
> http://communitywiki.org
> Information Filtering:
> http://ma.gnolia.com/people/srose/bookmarks
> http://del.icio.us/srose
> http://twitter.com/SamRose
> _______________________________________________
> p2presearch mailing list
> p2presearch at listcultures.org
> http://listcultures.org/mailman/listinfo/p2presearch_listcultures.org
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://listcultures.org/pipermail/p2presearch_listcultures.org/attachments/20080216/4cb67619/attachment.html