star trek star trek (std error) star wars star wars (std error) 1.0 0% 3.6 2% Week star trek star trek (std error) star wars star wars (std error) Jan 4 2004 1.4 10% 3.6 5% Jan 11 2004 1.4 10% 3.6 3% Jan 18 2004 1.6 10% 3.6 3% Jan 25 2004 1.4 10% 3.8 3% Feb 1 2004 1.4 10% 3.2 5% Feb 8 2004 1.4 10% 3.2 5% Feb 15 2004 1.4 10% 3.2 5% Feb 22 2004 1.4 10% 3.2 5% Feb 29 2004 1.4 10% 2.8 5% Mar 7 2004 1.6 10% 3.2 5% Mar 14 2004 1.4 10% 3.0 5% Mar 21 2004 1.4 10% 3.0 5% Mar 28 2004 1.4 10% 2.8 5% Apr 4 2004 1.4 10% 3.4 3% Apr 11 2004 1.4 10% 3.4 5% Apr 18 2004 1.4 10% 3.0 5% Apr 25 2004 1.4 10% 3.0 5% May 2 2004 1.4 10% 3.0 5% May 9 2004 1.4 10% 2.6 5% May 16 2004 1.4 10% 3.2 3% May 23 2004 1.4 10% 3.0 5% May 30 2004 1.4 10% 3.0 5% Jun 6 2004 1.2 10% 3.0 5% Jun 13 2004 1.2 10% 2.8 5% Jun 20 2004 1.2 10% 3.0 5% Jun 27 2004 1.2 10% 3.0 5% Jul 4 2004 1.4 10% 3.0 5% Jul 11 2004 1.2 10% 3.0 5% Jul 18 2004 1.4 10% 3.0 5% Jul 25 2004 1.4 10% 4.0 3% Aug 1 2004 1.2 10% 3.2 5% Aug 8 2004 1.4 10% 3.2 5% Aug 15 2004 1.2 10% 3.0 5% Aug 22 2004 1.2 10% 3.2 3% Aug 29 2004 1.4 10% 3.2 3% Sep 5 2004 1.4 10% 3.6 3% Sep 12 2004 1.2 10% 4.8 3% Sep 19 2004 1.2 10% 9.0 2% Sep 26 2004 1.2 10% 6.8 2% Oct 3 2004 1.2 10% 5.4 3% Oct 10 2004 1.2 10% 4.8 3% Oct 17 2004 1.2 10% 4.2 3% Oct 24 2004 1.4 10% 4.0 3% Oct 31 2004 1.2 10% 7.4 2% Nov 7 2004 1.2 10% 7.6 2% Nov 14 2004 1.0 10% 5.2 3% Nov 21 2004 1.2 10% 4.6 3% Nov 28 2004 1.2 10% 4.0 3% Dec 5 2004 1.2 10% 4.0 3% Dec 12 2004 1.2 10% 4.0 3% Dec 19 2004 1.2 10% 4.0 3% Dec 26 2004 1.2 10% 4.6 3% Jan 2 2005 1.2 10% 4.2 3% Jan 9 2005 1.2 10% 3.8 3% Jan 16 2005 1.2 10% 3.8 3% Jan 23 2005 1.2 10% 3.6 3% Jan 30 2005 1.2 10% 3.8 3% Feb 6 2005 1.4 10% 3.8 3% Feb 13 2005 1.2 10% 4.0 3% Feb 20 2005 1.2 10% 4.2 3% Feb 27 2005 1.2 10% 4.6 3% Mar 6 2005 1.2 10% 8.2 2% Mar 13 2005 1.2 10% 9.2 2% Mar 20 2005 1.0 10% 7.2 2% Mar 27 2005 1.0 10% 7.0 2% Apr 3 2005 1.0 10% 7.4 2% Apr 10 2005 1.0 10% 7.0 2% Apr 17 2005 1.0 10% 8.8 2% Apr 24 2005 1.2 10% 11.0 2% May 1 2005 1.4 10% 14.6 2% May 8 2005 1.4 5% 18.0 2% May 15 2005 1.4 5% 35.4 2% May 22 2005 1.0 10% 28.6 2% May 29 2005 1.0 10% 18.4 2% Jun 5 2005 1.0 10% 13.8 2% Jun 12 2005 0.8 10% 11.0 2% Jun 19 2005 0.8 10% 9.2 2% Jun 26 2005 1.0 10% 7.8 2% Jul 3 2005 0.8 10% 6.8 2% Jul 10 2005 1.0 10% 6.2 2% Jul 17 2005 1.4 5% 5.4 2% Jul 24 2005 1.0 10% 5.2 2% Jul 31 2005 1.0 10% 4.8 3% Aug 7 2005 1.0 10% 4.6 3% Aug 14 2005 1.0 10% 4.4 3% Aug 21 2005 1.0 10% 4.4 3% Aug 28 2005 0.8 10% 4.0 3% Sep 4 2005 1.0 10% 4.0 3% Sep 11 2005 0.8 10% 3.6 3% Sep 18 2005 0.8 10% 3.6 3% Sep 25 2005 0.8 10% 3.6 3% Oct 2 2005 1.0 10% 3.8 3% Oct 9 2005 1.0 10% 3.8 3% Oct 16 2005 0.8 10% 3.6 3% Oct 23 2005 1.0 10% 4.4 2% Oct 30 2005 1.0 10% 6.6 2% Nov 6 2005 0.8 10% 6.0 2% Nov 13 2005 0.8 10% 5.2 2% Nov 20 2005 0.8 10% 5.2 2% Nov 27 2005 0.8 10% 4.8 2% Dec 4 2005 0.8 10% 4.8 2% Dec 11 2005 0.8 10% 4.6 2% Dec 18 2005 0.8 10% 4.8 2% Dec 25 2005 0.8 10% 5.2 2% Jan 1 2006 1.0 10% 4.2 3% Jan 8 2006 1.0 10% 4.0 3% Jan 15 2006 0.8 10% 3.8 3% Jan 22 2006 1.0 10% 3.8 3% Jan 29 2006 1.0 10% 3.8 3% Feb 5 2006 0.8 10% 3.4 3% Feb 12 2006 1.0 10% 3.8 3% Feb 19 2006 0.8 10% 4.2 2% Feb 26 2006 0.8 10% 4.0 3% Mar 5 2006 1.0 10% 3.6 3% Mar 12 2006 1.0 10% 3.6 3% Mar 19 2006 0.8 10% 3.2 3% Mar 26 2006 0.8 10% 3.4 3% Apr 2 2006 1.0 10% 3.4 3% Apr 9 2006 1.0 10% 3.6 3% Apr 16 2006 1.0 10% 3.2 3% Apr 23 2006 1.0 10% 3.0 3% Apr 30 2006 1.0 10% 3.4 3% May 7 2006 1.0 10% 3.0 3% May 14 2006 1.0 10% 3.0 3% May 21 2006 1.0 10% 3.0 3% May 28 2006 0.8 10% 3.0 3% Jun 4 2006 0.8 10% 3.0 3% Jun 11 2006 0.8 10% 2.8 3% Jun 18 2006 1.0 10% 2.8 3% Jun 25 2006 1.0 10% 2.8 3% Jul 2 2006 1.0 10% 2.8 3% Jul 9 2006 0.8 10% 2.6 3% Jul 16 2006 1.0 10% 2.6 3% Jul 23 2006 1.0 10% 2.8 3% Jul 30 2006 1.0 10% 2.8 3% Aug 6 2006 1.0 10% 2.8 3% Aug 13 2006 1.0 10% 2.8 3% Aug 20 2006 1.0 10% 2.8 3% Aug 27 2006 1.0 10% 2.8 3% Sep 3 2006 1.2 10% 3.0 3% Sep 10 2006 1.0 10% 4.2 2% Sep 17 2006 1.0 10% 3.8 3% Sep 24 2006 1.0 10% 3.6 3% Oct 1 2006 1.2 10% 3.4 3% Oct 8 2006 1.0 10% 3.2 3% Oct 15 2006 1.0 10% 3.2 3% Oct 22 2006 1.0 10% 3.2 3% Oct 29 2006 0.8 10% 3.0 3% Nov 5 2006 0.8 10% 2.8 3% Nov 12 2006 0.8 10% 3.0 3% Nov 19 2006 0.8 10% 3.0 3% Nov 26 2006 1.0 10% 3.2 3% Dec 3 2006 1.2 10% 3.0 3% Dec 10 2006 1.2 10% 3.0 3% Dec 17 2006 1.2 10% 3.0 3% Dec 24 2006 1.2 10% 3.6 3% Dec 31 2006 1.2 10% 3.4 3% Jan 7 2007 1.0 10% 2.6 3% Jan 14 2007 1.0 10% 2.6 3% Jan 21 2007 1.0 10% 2.6 3% Jan 28 2007 1.0 10% 2.6 3% Feb 4 2007 0.8 10% 2.6 3% Feb 11 2007 1.0 10% 2.6 3% Feb 18 2007 1.0 10% 2.8 3% Feb 25 2007 1.0 10% 2.4 3% Mar 4 2007 0.8 10% 2.4 3% Mar 11 2007 0.8 10% 2.4 3% Mar 18 2007 0.8 10% 2.4 3% Mar 25 2007 0.8 10% 2.4 3% Apr 1 2007 0.8 10% 2.6 3% Apr 8 2007 0.8 10% 2.4 3% Apr 15 2007 0.8 10% 2.2 5% Apr 22 2007 0.8 10% 2.2 5% Apr 29 2007 0.8 10% 2.4 3% May 6 2007 0.8 10% 2.4 3% May 13 2007 0.8 10% 2.6 3% May 20 2007 0.8 10% 3.0 3% May 27 2007 0.8 10% 3.2 3% Jun 3 2007 0.8 10% 2.8 3% Jun 10 2007 0.8 10% 2.6 3% Jun 17 2007 0.8 10% 2.6 3% Jun 24 2007 0.6 >10% 2.6 3% Jul 1 2007 0.8 10% 2.6 3% Jul 8 2007 0.8 10% 2.6 3% Jul 15 2007 0.8 10% 2.6 3% Jul 22 2007 0.8 10% 2.4 3% Jul 29 2007 0.8 10% 2.4 3% Aug 5 2007 0.8 10% 2.4 3% Aug 12 2007 0.8 10% 2.4 3% Aug 19 2007 0.8 10% 2.2 5% Aug 26 2007 0.8 10% 2.2 5% Sep 2 2007 0.8 10% 2.2 3% Sep 9 2007 0.8 10% 2.0 5% Sep 16 2007 0.8 10% 2.2 3% Sep 23 2007 0.8 10% 2.6 3% Sep 30 2007 0.8 10% 2.2 5% Oct 7 2007 0.8 10% 2.4 3% Oct 14 2007 0.8 10% 2.4 3% Oct 21 2007 0.8 10% 2.2 3% Oct 28 2007 0.8 10% 2.6 3% Nov 4 2007 0.8 10% 2.6 3% Nov 11 2007 0.8 10% 2.6 3% Nov 18 2007 0.8 10% 2.8 3% Nov 25 2007 0.8 10% 2.6 3% Dec 2 2007 0.6 10% 2.8 3% Dec 9 2007 0.8 10% 2.8 3% Dec 16 2007 0.8 10% 2.8 3% Dec 23 2007 0.8 10% 3.2 3% Dec 30 2007 1.0 10% 3.0 3% Jan 6 2008 0.8 10% 2.4 3% Jan 13 2008 1.0 10% 2.6 3% Jan 20 2008 1.2 10% 2.4 3% Jan 27 2008 1.0 10% 2.4 3% Feb 3 2008 0.8 10% 2.4 3% Feb 10 2008 0.8 10% 2.4 3% Feb 17 2008 0.8 10% 2.6 3% Feb 24 2008 0.8 10% 2.4 3% Mar 2 2008 0.8 10% 2.2 3% Mar 9 2008 0.8 10% 2.2 3% Mar 16 2008 0.8 10% 2.4 3% Mar 23 2008 0.8 10% 2.4 3% Mar 30 2008 0.8 10% 2.4 3% Apr 6 2008 0.6 10% 2.6 3% Apr 13 2008 0.6 10% 2.6 3% Apr 20 2008 0.6 10% 2.4 3% Apr 27 2008 0.6 10% 2.4 3% May 4 2008 0.6 10% 2.4 3% May 11 2008 0.6 10% 2.4 3% May 18 2008 0.6 10% 2.2 3% May 25 2008 0.6 10% 2.2 3% Jun 1 2008 0.6 10% 2.2 3% Jun 8 2008 0.8 10% 2.2 3% Jun 15 2008 0.6 10% 2.2 3% Jun 22 2008 0.6 10% 2.2 3% Jun 29 2008 0.6 10% 2.2 3% Jul 6 2008 0.8 10% 2.4 3% Jul 13 2008 0.8 10% 2.4 3% Jul 20 2008 0.8 10% 2.6 3% Jul 27 2008 0.8 10% 2.8 3% Aug 3 2008 0.8 10% 3.0 3% Aug 10 2008 1.0 10% 3.4 3% Aug 17 2008 0.8 10% 3.4 3% Aug 24 2008 0.8 10% 3.2 3% Aug 31 2008 0.8 10% 3.2 3% Sep 7 2008 0.8 10% 3.0 3% Sep 14 2008 0.6 10% 4.4 2% Sep 21 2008 0.6 10% 4.4 2% Sep 28 2008 0.6 10% 4.0 2% Oct 5 2008 0.6 10% 3.4 3% Oct 12 2008 0.8 10% 3.2 3% Oct 19 2008 0.8 10% 3.0 3% Oct 26 2008 0.6 10% 2.8 3% Nov 2 2008 0.6 10% 2.8 3% Nov 9 2008 1.0 10% 3.0 3% Nov 16 2008 2.0 5% 3.0 3% Nov 23 2008 1.2 10% 3.2 3% Nov 30 2008 1.0 10% 3.0 3% Dec 7 2008 0.8 10% 3.2 3% Dec 14 2008 0.8 10% 3.0 3% Dec 21 2008 1.0 10% 3.8 2% Dec 28 2008 1.0 10% 3.6 3% Jan 4 2009 0.8 10% 2.8 3% Jan 11 2009 0.8 10% 2.8 3% Jan 18 2009 0.8 10% 2.8 3% Jan 25 2009 0.8 10% 2.6 3% Feb 1 2009 1.0 10% 2.6 3% Feb 8 2009 0.8 10% 2.6 3% Feb 15 2009 0.8 10% 2.8 3% Feb 22 2009 0.8 10% 2.6 3% Mar 1 2009 1.0 10% 2.6 3% Mar 8 2009 1.0 10% 2.6 3% Mar 15 2009 1.0 10% 2.6 3% Mar 22 2009 1.0 10% 2.8 3% Mar 29 2009 1.0 10% 2.6 3% Apr 5 2009 1.6 5% 2.8 3% Apr 12 2009 1.6 5% 2.8 3% Apr 19 2009 1.8 5% 2.4 3% Apr 26 2009 2.4 3% 2.6 3% May 3 2009 6.0 2% 2.6 3% May 10 2009 6.6 2% 2.4 3% May 17 2009 4.0 2% 2.4 3% May 24 2009 2.8 3% 2.6 3% May 31 2009 2.2 3% 2.8 3% Jun 7 2009 1.8 5% 2.8 3% Jun 14 2009 1.4 5% 2.6 3% Jun 21 2009 1.4 5% 2.6 3% Jun 28 2009 1.2 10% 2.6 3% Jul 5 2009 1.0 10% 2.6 3% Jul 12 2009 1.0 10% 2.4 3% Jul 19 2009 1.0 10% 2.6 3% Jul 26 2009 1.0 10% 2.8 3% Aug 2 2009 1.0 10% 2.6 3% Aug 9 2009 1.0 10% 2.8 3% Aug 16 2009 1.0 10% 2.6 3% Aug 23 2009 1.0 10% 2.8 3% Aug 30 2009 1.0 10% 2.4 3% Sep 6 2009 1.0 10% 2.4 3% Sep 13 2009 1.0 10% 2.6 3% Sep 20 2009 1.2 10% 2.6 3% Sep 27 2009 1.0 10% 2.8 3% Oct 4 2009 1.0 10% 3.0 3% Oct 11 2009 1.0 10% 3.0 3% Oct 18 2009 1.0 10% 2.8 3% Oct 25 2009 1.2 5% 2.8 3% Nov 1 2009 1.0 10% 3.2 3% Nov 8 2009 1.2 5% 3.0 3% Nov 15 2009 1.6 5% 2.8 3% Nov 22 2009 1.4 5% 3.2 3% Nov 29 2009 1.2 10% 3.2 3% Dec 6 2009 1.2 10% 3.2 3% Dec 13 2009 1.2 5% 3.2 3% Dec 20 2009 1.4 5% 3.8 2% Dec 27 2009 1.6 5% 3.6 2% Jan 3 2010 1.4 5% 3.0 3% Jan 10 2010 1.6 5% 2.6 3% Jan 17 2010 1.4 5% 2.8 3% Jan 24 2010 1.4 5% 2.8 3% Jan 31 2010 1.6 5% 2.8 3% Feb 7 2010 1.2 10% 3.0 3% Feb 14 2010 1.2 10% 3.0 3% Feb 21 2010 1.2 5% 2.6 3% Feb 28 2010 1.0 10% 2.6 3% Mar 7 2010 0.8 10% 2.4 3% Mar 14 2010 0.8 10% 2.6 3% Mar 21 2010 0.8 10% 2.4 3% Mar 28 2010 0.8 10% 2.8 3% Apr 4 2010 0.8 10% 2.8 3% Apr 11 2010 0.8 10% 2.4 3% Apr 18 2010 0.8 10% 2.4 3% Apr 25 2010 0.8 10% 2.4 3% May 2 2010 0.8 10% 3.0 3% May 9 2010 0.8 10% 2.6 3% May 16 2010 0.8 10% 2.4 3% May 23 2010 0.8 10% 2.6 3% May 30 2010 0.8 10% 2.6 3% Jun 6 2010 0.8 10% 2.6 3% Jun 13 2010 0.8 10% 2.8 3% Jun 20 2010 0.8 10% 2.6 3% Jun 27 2010 0.8 10% 2.4 3% Jul 4 2010 0.8 10% 2.6 3% Jul 11 2010 0.8 10% 2.4 3% Jul 18 2010 0.8 10% 2.4 3% Jul 25 2010 0.8 10% 2.6 3% Aug 1 2010 0.8 10% 2.6 3% Aug 8 2010 0.8 10% 2.8 3% Aug 15 2010 0.8 10% 3.0 3% Aug 22 2010 0.8 10% 2.6 3% Aug 29 2010 0.8 10% 2.6 3% Sep 5 2010 0.8 10% 2.6 3% Sep 12 2010 0.8 10% 2.4 3% Sep 19 2010 0.6 10% 2.4 3% Sep 26 2010 0.6 10% 2.6 3% Oct 3 2010 0.6 10% 2.4 3% Oct 10 2010 0.6 10% 2.4 3% Oct 17 2010 0.8 10% 2.6 3% Oct 24 2010 0.6 10% 3.4 3% Oct 31 2010 0.6 10% 3.2 3% Nov 7 2010 0.6 10% 2.8 3% Nov 14 2010 0.6 10% 2.8 3% Nov 21 2010 0.6 10% 2.8 3% Nov 28 2010 0.6 10% 2.8 3% Dec 5 2010 0.6 10% 2.8 3% Dec 12 2010 0.6 10% 3.0 3% Dec 19 2010 0.8 10% 3.4 3% Dec 26 2010 0.8 10% 3.4 3% Jan 2 2011 0.8 10% 2.8 3% Jan 9 2011 0.8 10% 2.6 3% Jan 16 2011 0.6 10% 2.6 3% Jan 23 2011 0.8 10% 2.6 3% Jan 30 2011 0.6 10% 2.6 3% Feb 6 2011 0.6 10% 2.6 3% Feb 13 2011 0.6 10% 2.4 3% Feb 20 2011 0.6 10% 2.6 3% Feb 27 2011 0.6 10% 2.6 3% Mar 6 2011 0.6 10% 2.6 3% Mar 13 2011 0.6 10% 2.4 3% Mar 20 2011 0.6 10% 2.8 3% Mar 27 2011 0.6 10% 3.0 3% Apr 3 2011 0.6 10% 2.8 3% Apr 10 2011 0.6 10% 2.8 3% Apr 17 2011 0.6 10% 2.8 3% Apr 24 2011 0.6 10% 2.6 3% May 1 2011 0.6 10% 3.0 3% May 8 2011 0.6 10% 2.4 3% May 15 2011 0.6 10% 2.4 3% May 22 2011 0.6 10% 2.4 3% May 29 2011 0.8 10% 2.6 3% Jun 5 2011 0.6 10% 2.8 3% Jun 12 2011 0.6 10% 2.6 3% Jun 19 2011 0.6 10% 2.6 3% Jun 26 2011 0.6 10% 2.6 3% Jul 3 2011 0.8 10% 2.6 3% Jul 10 2011 0.8 10% 2.4 3% Jul 17 2011 0 >10% 0 >10% Region star trek star trek (std error) star wars star wars (std error) Canada 1.00 0% 2.28 2% United States 0.96 2% 2.50 2% Ireland 0.74 3% 1.50 2% United Kingdom 0.74 2% 2.26 2% Australia 0.64 2% 2.58 2% Germany 0.60 2% 1.80 2% Hungary 0.58 3% 3.44 2% Austria 0.54 3% 1.32 2% Sweden 0.38 3% 1.78 2% Netherlands 0.36 3% 1.06 2% City star trek star trek (std error) star wars star wars (std error) Seattle (USA) 1.00 0% 2.16 2% San Francisco (USA) 0.82 2% 1.70 2% Toronto (Canada) 0.80 2% 1.54 2% Los Angeles (USA) 0.78 2% 1.96 2% Washington (USA) 0.72 2% 1.42 2% Chicago (USA) 0.68 2% 1.80 2% Brentford (United Kingdom) 0.66 3% 1.66 2% Atlanta (USA) 0.64 3% 1.70 2% New York (USA) 0.60 3% 1.26 2% Montreal (Canada) 0.58 3% 1.46 2% Language star trek star trek (std error) star wars star wars (std error) English 1.00 0% 2.64 2% German 0.68 2% 1.96 2% Hungarian 0.62 3% 3.82 2% Swedish 0.40 3% 2.00 2% Italian 0.36 3% 0.74 2% Dutch 0.36 3% 1.28 2% Polish 0.24 3% 1.76 2% French 0.18 5% 1.58 2% Spanish 0.16 5% 1.38 2% Portuguese 0.16 5% 0.92 2%