Re: Extropian public image

Anders Sandberg (nv91-asa@nada.kth.se)
Mon, 16 Jun 1997 11:06:48 +0200 (MET DST)

This weekend we had a media-planning meeting in Aleph, and we
discussed what image we wanted our association to have. It might be
interesting to hear if Extropy Institute has made any similar work.

To sum up, we decided that the ideal image for Aleph (given our
knowledge of Swedish media, politics and culture) would be to be
known as responsible, serious, forward thinking, international,
tolerant and with a hint of "staying at the cutting edge". We decided
to tone down things like the use of smart drugs, ultra-advanced
technology and grandiose visions of a pothuman future when dealing
with non-transhumanists in order to avoid scaring people away and
causing misunderstandings, and at the same time show that
transhumanism is about living a practical, forward-thinking life.

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