Spike Jones <spike66@ibm.net> writes:
> like big tobacco, transhumanism may suffer from an image problem:
> one that i do not fully comprehend myself, but some people i talk to
> seem to have a built in resistance to many of our ideas. if in the future
> we ever wanted to advertise ourselves, i am at a loss on how we would
> do so. maybe we wouldnt want to? i found out about extropians
> thru the article in skeptical inquirer and ideas futures. spike
This is an interesting question. How do you advertise a set of ideas, a lifestyle, a philosophy? How do you exploit and avoid the psychological triggers people have? And for what purpose?
As I see it, what we want is
Where would advertising be useful? It is more about spreading a view, a simple good/bad meme than presenting a rational argument. I think it can be used to "initiate" these points: an advertisement promoting transhumanism in general to make people aware there is something out there; an advertisement forcing the viewers to ask a question; an advertisement for a transhuman project. But they are/should not be the end of it, just an attention-grabber to make people think and look up the hypertexted debating site or something similar - we don't need people who become transhumanists because it is cool or is PC, we want people who reason.
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