> The problem, of course, is that outside of kids toys, I can't think of any
> area where there's any strong evidence that ads work for demand creation.
Ever buy a diamond engagement ring? Anniversary gift? Birthstone? Those "traditions" were created entirely by jewelry advertising, and are now so entrenched in our society that most people don't even realize that.
-- Lee Daniel Crocker <lee@piclab.com> <http://www.piclab.com/lcrocker.html> "All inventions or works of authorship original to me, herein and past, are placed irrevocably in the public domain, and may be used or modified for any purpose, without permission, attribution, or notification."--LDC