From: Elizabeth Childs (echilds@linex.com)
Date: Sun May 23 1999 - 19:31:14 MDT
> To Mike Lorrey: I agree, the flow of commercials like the
> ones we are discussing amount to a steady attitude massage
> for the masses; subtle memetic manipulation that will
> eventually convert a technophobic populace into willing
> participants in the transhuman condition. 'Tis a gentle
> seduction, indeed :)
I'd go farther - the commercials play to already existing positive
feelings about technology. There is a study done every year where they
ask college students various questions, one of which is, "What's cool
right now?" Last year, for the first time, "beer" didn't win - the
internet did.
Technophilia is by no means a universal sentiment, but we shouldn't
underestimate it.
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