From: Mark Grant (mark@unicorn.com)
Date: Mon Feb 24 1997 - 15:22:33 MST
On Mon, 24 Feb 1997, Damien Broderick wrote:
> Tell Rupert Murdoch's British newspaper competitors that. I've forgotten
> the details, but there was recently a trade war in which his vast slush fund
> subsidised what were effectively give-aways for months on end (I believe),
> which not only starved the other papers and drove them to the wall but had
> the effect (or was so intended; I don't know how effective it was) of
> shifting consumer loyalty/habit-of-purchase to his product.
Can you elaborate on this? I don't know of any major British newspapers
which have gone bust in the last few years.
Mark
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