MARKETING: Standards for Web Measurement

From: Ken Meyering (ken@define.com)
Date: Fri Jan 17 1997 - 15:31:31 MST


As someone is just beginning to learn the language of web-based
advertising/marketing, I found the following paper to be very
informative:

http://www2000.ogsm.vanderbilt.edu/novak/web.standards/webstand.html

I'm sure that many of the people on this list would benefit from
exposure to the lingo of electronic marketing as it's presented here.

Ken Meyering
ken@define.com
http://define.com



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