From: Fred Moulton (moulton@moulton.com)
Date: Mon Dec 02 1996 - 23:53:15 MST
>>There is a reason why people who work in marketing and media relations
>>make good salaries. A media campaign needs to be well planned with
>>a set of clear goals and objectives as part of an overall positioning
>>strategy.
>Thats fine, lets just do *SOMETHING*
NO! Let us not just do *SOMETHING*, because *SOMETHING* might just be
a disaster.
>>I am concerned about any "media attack" plan that starts off
>>with finding out the geographic location of the subscribers to an
>>email list.
>It's not like you're releasing classified information. Like we're really
>going to travel to your city to hunt you down!
It is clear from your reply you do not understand what I am saying,
read it again.
Do you have any idea how much harm a poorly designed media campaign can
do?
Fred
This archive was generated by hypermail 2.1.5 : Fri Nov 01 2002 - 14:35:52 MST