From: Michael M. Butler (mmb@spies.com)
Date: Sat Dec 21 2002 - 15:38:12 MST
And then there's the term I just heard last week: "Social Marketing".
http://www.social-marketing.com/whatis.html
See also Drexler's closing speech at the Foresight Senior Associates Gathering 2002. I transcribed it, but
haven't gotten the green light for release. Any Foresight or IMM Senior Associate can email me a request
for a copy, and I'll check with the Foresight folks--if they OK it, I'll send you an RTF file.
MMB
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