Re: CTHD: Truth in Labelling Campaign

From: Brian D Williams (talon57@well.com)
Date: Mon May 06 2002 - 13:06:21 MDT


>From: Lee Daniel Crocker <lee@piclab.com>

>If you're not making enemies, you aren't accomplishing anything.
>What I see as the purpose of a more "radical" group here is not
>mayhem, but more like directly confrontational rhetoric and
>ridicule of the enemy. I'm thinking of things like PETA's
>deliberately provocative campaigns against popular ads--their "Got
>Beer?" parody and their complaints about the California Cows ads.
>Or "truth", with those hideous (but memorable) anti-tobacco ads.
>They take on corporate culture icons headfirst, with no apologies,
>and they get noticed. Yes, people think of them as kooks, but by
>any rational measure they are fabulously successful kooks, and
>they get people to think about animal rights issues and tobacco.

Successful at getting noticed and nothing else, just about every
teenage kid I see has a cigarette in their mouth.

I cannot think of anything less effective than the people behind
PETA except maybe the people behind truth.com, every time I see one
of their stupid ads it makes me want to take up smoking.

>People need to be slapped out of their complacency and blind
>acceptance of the status quo. If we upset them in the process,
>that can be a good thing. As long as they know we exist, and that
>we're not going away, and that we won't take their bullshit lying
>down. Yes, there need to be organizations like ExI and WTO that
>have nice polite editorials and carefully-reasoned rebuttals of
>the luddites. But there also needs to be someone showing pictures
>of the luddites with blood on their hands, to let people know
>what the stakes really are. Those who are anti-technology are
>pro-death, and we need to say that clearly, loudly, and in ways
>the public can remember.

With the exception of masochists nobody likes being slapped.

These organizations often have the opposite effect of that they had
intended.

It was a full page ad full of lies in the local paper (Chicago Sun-
times) by Sarah Brady "Help me fight the NRA" that had me on the
phone in 2 minutes signing up, I called just about every guy I knew
and the NRA had a dozen new members in about 15 minutes.

The NRA loves anti-gun columns and ads, money pours in every time
one appears...

Brian

Member:
Extropy Institute, www.extropy.org
National Rifle Association, www.nra.org, 1.800.672.3888
SBC/Ameritech Data Center Chicago, IL, Local 134 I.B.E.W



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